Concept
A past concept for a personal data home where identity, content and digital records belonged first to the individual.
2012
API of You
A past concept for giving individuals more ownership, control and value from their personal data.
Why it matters
It explored a future where consent, portability and value sat with the person rather than being scattered across companies and services.
How it could work
The experience imagined people choosing what to keep private, what to share and who could benefit from access to their personal information.
Status
Past idea from 2012.
