Company
An independent MP3 hardware review website for people comparing early digital audio devices.
2000 · Co-founded · London
MPFrequency.com
An independent MP3 hardware review and buying-guide site for people comparing early digital audio devices.
Why it existed
It responded to a new and confusing consumer hardware market where buyers needed clear, impartial guidance before choosing an MP3 player.
My role
Co-founded the site, shaped the review and buying guidance format, and connected the content model to affiliate purchase paths.
What we built
A review and buying-guide website that published impartial product reports, with purchases fulfilled through an Amazon affiliate partnership.
How it was delivered
The site was delivered as a static web property using HTML and JavaScript, with editorial content, product comparison pages and affiliate links as the commercial model.
Outcome
Created a focused destination for people comparing MP3 hardware without selling the products directly. The company opened in 2000 and closed in 2001.
